Strategi Visual Content Marketing sebagai Media Promosi dan Edukasi Publik SMPIT Putri Al Hanif Cilegon

Abstract

The rapid development of information and communication technology has brought significant changes in various aspects of life, including in the field of education. The use of digital media as a means of information and promotion has become an important necessity for educational institutions in conveying messages effectively, quickly, and attractively to the wider community. In today's digital era, visual content marketing has become one of the communication strategies widely used because it can present information in a visual form that is easier to understand, interactive, and highly appealing. The Integrated Islamic Junior High School (SMPIT) Putri Al Hanif Cilegon, as one of the Islamic educational institutions, has an important role in providing information and education to the public, whether related to the school profile, flagship programs, academic and non-academic activities, or Islamic values applied. To support the delivery of this information, the school utilizes various. Utilizing various digital promotional media such as social media, digital posters, flyers, and other visual content. However, the use of these media needs to be supported by a well-planned visual content marketing strategy so that the message conveyed is not only informative but also educational and persuasive. In practice, there are still challenges in managing visual content, such as design consistency, selection of visual elements, message arrangement, and adjustment of content to the characteristics of the target audience. Therefore, the implementation of an appropriate visual content marketing strategy is necessary so that the school's promotional media can function optimally as a means of public information and education, while simultaneously enhancing the school's positive image and appeal in the eyes of the public.